A brief history of Equal Rating


Mozilla Executive Chairwoman Mitchell Baker sends open letter to Indian Prime Minister Modi calling for the protection of net neutrality and arguing that “Zero rating is not the right solution to connect the world’s unconnected billions”

Mozilla Executive Chairwoman Mitchell Baker pens blog post “Zero Rating and the Open Internet” articulating the concept of Equal Rating. The Mozilla Policy Team includes a companion piece.


Zero rating debate engulfs India, concluding with a ruling in favor of net neutrality.


Mozilla files comment with the Body of European Regulators of Electronic Communications (BEREC) on the Draft BEREC Guidelines on Implementation by National Regulators of European Net Neutrality Rules.



Telecom Regulatory Authority of India (TRAI) releases Consultation Paper on Net Neutrality and Mozilla comments.


Equal Rating Innovation Challenge winners announced at RightsCon in Brussels.


Equal Rating

  • Consumers make their own decisions
  • All content
  • Consumers control their experience
  • Free and open access
  • All data treated treated equally

Zero Rating

  • Big business chooses what’s best
  • Limited content
  • Gatekeepers control applications, content
  • Pay-for-play
  • Different prices for different data

Key Terms & Themes

Net Neutrality

Currently in jeopardy: the principle that ISPs should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.

FinTech (r)evolution

Non-traditional mobile banking technology for the 2.5 billion unbanked people around the world.


Physical and behavioral characteristics captured throughmobile technology for authentication and secure access.


Term coined by Jonathan Donner describing an awareness and reluctance to click/explore the internet based on the data cost incurred.

Global App Economy

Fundamentally unbalanced in terms of who authors what is consumed. The global app economy is estimated to top USD101 billion by 2020.

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